The Religious Dimensions of Advertising in the Culture of Consumer Capitalism

by Tricia Sheffield

Book review

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Title
ISBN9781403974709
Author
PublisherPalgrave USA
GanreFeminism & Feminist Theory
Release date 14.11.2006
Pages count190
File size4 Mb
eBook formateBook, (torrent)En
Book rating0.7 (0 votes)

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