Marketing Moxie for Librarians

by Paula Watson-Lakamp

Book review

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy-from traditional promotions such as advertising and posters to social media marketing. * Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library * Covers conventional marketing strategies such as print and broadcast media along with new social media venues* Includes a guide to marketing plans and content calendars* Offers chapter-by-chapter" Moxie Tips and Tricks" to help you get started and succeed in marketing your library* Presents ways to bolster your creativity toolkit when the ideas just won't come

GanrePopular Psychology
Release date 07.05.2015
Pages count120
File size7.3 Mb
eBook formateBook, (torrent)En
Book rating3.95 (4 votes)

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